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Whitening & Brightening Dog Shampoo

Whitening & Brightening Dog Shampoo

Purple shampoo for dogs that enhances coat colors

Regular price $22.00
Regular price Sale price $22.00
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Brighten and revitalize your dog’s coat with Les Poochs Whitening & Brightening Shampoo.

Powered by our exclusive Opti-Bright® technology, this purple shampoo for dogs uses a pH-balanced formula that targets yellowing caused by the sun and the elements. Swiss Chamomile, Aloe Vera, Pro-Vitamin B5, and natural brighteners work together to remove dullness and reveal a spectacular shine—no matter your dog’s coat color.

  • Purple dog shampoo formula counters unwanted yellow tones for a show-white finish
  • Nourishing botanicals soothe and moisturize, promoting overall coat health
  • Opti-Bright® technology penetrates hair shafts for long-lasting brilliance
  • Gentle, pH-balanced blend is safe and effective, even on sensitive skin
  • Professional-strength 20:1 concentrate — diluted before use to create well over a gallon of ready-to-use shampoo per 8 oz bottle

Ready to dazzle? Treat your pup to Les Poochs Whitening & Brightening Shampoo and watch their coat sparkle.

Additional Details

  • Suitable for all coats and breeds
  • Concentrated formula should be diluted per instructions (20:1)
  • Shampoo scent: Clean and gentle floral
  • Paraben free
  • Alcohol free
  • Made in the USA
  • PH balanced
  • PEG-80 free
  • Phenoxyethanol free
  • Color safe
  • Keratin safe
  • Cruelty free
  • Gluten free
  • Recyclable packaging

Instructions

Dilute 20 parts water to 1 part concentrate. Only dilute as much as you need for the bathing session. Store the remaining shampoo in the tightly sealed bottle in a cool, dark place.

For a whiter or brighter coat:

  1. Thoroughly wet pooch
  2. Lather, work the shampoo through the coat, massaging to free dirt and particles
  3. Rinse until the coat feels clean
  4. Be careful of eyes and ears


Usage guidance:
When diluted as directed, most pet owners use approximately 1–2 cups of diluted shampoo per bath, depending on dog size and coat density. Heavier or longer coats may require more, while short coats often require less.

Ingredients

Purified Water, Sodium Coco Sulfate (Derived from Coconut Oil), Lauryl Glucoside (Derived from Coconut Oil), Coco-Betaine (Derived from Coconut Oil), Liquid Pearlizing Agent, Potassium Sorbate (Food Grade Freshness Assurer), Fragrance, Sea Salt, Citric Acid (Derived from Citrus Fruit), Aloe Vera, Vitamin E, Pro-Vitamin B5, D&C Violet 2, FD&C Red 3

Pairs well with...

The Brightening & Whitening Shampoo has the same scent as the Pooch Puppy fragrance spray.

Shipping & Returns

Orders placed by 2 pm EST Mon-Fri are processed within 2-3 business days and ship via USPS Ground (2-5 business day delivery). Orders placed on weekends or holidays will be processed the next business day. Customers may experience processing and delivery delays during the November and December holiday season. For pet owners, a $9.98 shipping fee applies to orders under $99, with free shipping on all orders over $99. For pet professionals, a shipping fee applies to all orders and will based on weight and distance. Les Poochs unconditionally guarantees its products and, if within thirty days (30 days) of purchase, you are not fully satisfied, we will cheerfully accept the return of the merchandise for a full refund.

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  • 5 stars: 19 (95%)
  • 4 stars: 1 (5%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
P
Pamela Fennessey
Great Customer Service!

We have been using this shampoo and conditioner for years on our white standard poodle. It is the only shampoo we will use. It smells amazing and leaves her coat soft and snow white. I recently placed an order and needed customer support for a back order item. They are wonderful! :)

C
Cat D.

Cowboy’s tootsies clean up great when we do his foot soakie with Les Pooches Whitening and Brightening Shampoo. He loves to get his paws and toes massaged because he knows when his soakie is finished, he is going to sparkle!! Such a handsome boy deserves only the best - thank you Les Pooches. Xcellent product(s)!!!

A
Amy Jahn

As with all the Les Pooch products…. this one did not disappoint… Left my dogs fur glistening white and feeling so soft and conditioned.

H
Hannah Bottorff

Love the whitening shampoo!! It is one of the few brands we have found that actually whitens and smells great too!

A
A Wizard Of Pawz

Love this product!! Best whitening results EVER⭐️⭐️⭐️⭐️⭐️

C
Coconut

I used this shampoo on my Maltese, and I swear her coat was glowing in the sunlight! It made her fur look so bright and shiny. I highly recommend it!

K
Kelli Mouser

The best shampoo ever.I've been using it for over thirty years.Can't say enough good things about it.

A
Anonymous

Gave it to my groomer and my Westie looked beautiful

L
Lindsay Rinehart

Smells great and works well!

T
Teresa Fowler

This is the best whiting shampoo I've ever used!

J
Jean Wait

Probably the best whitening shampoo that I have ever used!

D
Doreen Schefer

Wonderful

C
Christy Montgomery

lovely product and does brighten white fur

s
sunshine

Best whitening shampoo in the market

T
Theresa Hubble
Best whitening

Great for stains, smells nice.

J
Jackie Garrett
Brightening shampoo

It does a beautiful job. Also it smells so good.